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Mini Mushroom and Spinach Quiches

  Ingredients: 10 oz. Portabella Mushrooms chopped 1 Shallot chopped 2 cups Baby Spinach 1/3 cup grated Sharp Cheddar Cheese 4 Eggs 4 Egg Whites 1/4 cup Milk 1 Tbs. Olive Oil Salt & Pepper 1 Popover pan Cooking spray Directions: Saute the mushrooms, shallots, salt, and pepper in olive oil in a large saute pan over medium heat for about 10 minutes- until mushrooms are browned and shallots are opaque. Stir occasionally. Preheat oven to 375 degrees Farenhiet. Turn off heat. Stir in spinach and mix until wilted. In a large mixing bowl with a pout spout whisk 4 eggs, egg whites, milk, salt and pepper. Add cheese to the mixture. Blend well. Coat popover pan with cooking spray. Fill each tin halfway with egg mixture. Top with mushroom, spinach, and shallot mixture. Cook for 30 minutes. Remove from oven, allow to rest in pan for 5 min. Remove from pan by tracing the edge with a butter knife. They should pop out easily. Rest on wire rack until cool. Store in the fridge. Enjoy …

Why Net-a-porter Still Rules the Roost as the Best Women’s High End fashion E-tailer, a look at Net-a-porter.com and Farfech.com

Natalie Massenet launched Net-a-porter, an online, high-end women’s fashion e-tail site in 2000 at the height of the dot com bubble (Wiseman, 2010). Her skeptics were many, most advised against it (Wiseman, 2010).  Would women buy luxury fashion without the experience of handling it, viewing it in person, and trying it on? Add to the mix that Net-a-porter sells designer clothing with designer clothing price tags. For instance, a Gucci dress retails for $3,400. Despite the common wisdom, Massenet found financial backers and became profitable in 2004 (Wiseman, 2010). The average order value at Net-a-porter is 500 pounds or $828.65 U.S dollars (Wiseman, 2010). Today Massenet no longer has a difficult time convincing luxe brands to be sold on Net-a-porter. In fact, brands are clamoring to be featured, including heavy hitters such as Stella McCartney, Yves Saint Laurent, and Alexander Wang (Wiseman, 2010). These brands along with several others have created exclusive capsule collections for the site (Wiseman, 2010). Being on Net-a-porter is now viewed as a means of expanding the customer base and enhancing …

Patagonia’s vibrant online presence

Patagonia sells high end men, women, and children’s outdoor gear for all seasons. Because it is performance gear, Patagonia has a vested interest in sharing the stories of the men and women who use their gear. They accomplish this quite well with their online blog, The Cleanest Line, which describes itself as a: Weblog for the employees, friends and customers of the outdoor clothing company Patagonia. Visit Patagonia.com to see what we do. The topics are as diverse as the company’s product selection. Some posts highlight specific sports such as rock climbing, awe inspiring geographical locations, environmental causes and pursuits, and gifted athletes, and this is just the beginning. Each post can be shared on Twitter and Facebook. The Twitter shares are somewhat low, but the Facebook shares number in the low to high hundreds. This is quite a feat, when you look at a lot of company’s blogs, the content is not regularly updated, or it was for a while and then comes to a sudden stop, as though the employee responsible for the blog has …

DiGiorno does it again, great examples of PR online

Having an active and robust Twitter feed is a goal of many companies and DiGiorno Pizza exemplifies a company that has been able to do just that. The pizza brand has several things going for it. For one, they sell pizza. Pizza is a product often associated with fun, it is much beloved, and easily associated with staying in and watching movies or the hottest TV program with friends and family. DiGiorno regularly capitalizes on this fact. Whether it is live tweeting the reboot of The Sound of Music or engaging with the Oscars. The brand writes in a casual and humorous manner and engages with the latest craze of the day. Take for instance their Tweets during the 2014 Oscars, when host Ellen Degeneres had pizza delivered to the show. Another example of the brand making good use of their Twitter feed is when they came under fire for their ties with a Wisconsin dairy farm that had recently been exposed for abusing it’s cows. DiGiorno has cut ties with the farm and responded …

Ineffective Web Design

It is increasingly difficult to find examples of bad web design, design tools have improved significantly and there is an abundance of talented web designers a company can hire. There are a plethora of ineffective web sites though. Often these sites don’t take into account the user’s intention for visiting the site and facilitating in the easiest way possible for them to perform the tasks that they are there to do. One example of this that received a lot of press is the HealthCare.gov. Although many of the bugs have been fixed, many people did not want to login and create a profile when they were simply perusing the site for informational purposes. I have found that asking people for too much information, too early is a mistake. Navigation issues were also widely reported. In addition, the site was not able to handle the number of visitors, thus pushing back the enrollment date for the health insurance program. Designers and Developers should have anticipated these concerns. Another example of ineffective web design is The Vanessa Noel …

The Diffusion of Internet Technology in Developing Countries

The diffusion of Internet Technology in Developing Countries is noticeably slower. This is due to a number of factors including: wealth, education, the infrastructure that allows broadband access, governmental priorities, and governmental policies regarding freedom of expression. One way that many people in developing countries are accessing the internet is through cell phones and smart phones. Companies will be wise to ensure that their company web pages and online stores are well designed for mobile technology. Developing countries offer rich and fertile markets that U.S. companies are eager to access but it is important to consider web access in these countries and the methods for web access that are widely available. Developing for mobile devices is crucial but so is creating content that is relevant to the population. Teaching coding to students will allow for web content that is relevant and in the language of the intended audience. Language barriers exist and will continue to. If there is a lack of relevant content for those living in developing countries, diffusion is likely to continue at …