The diffusion of Internet Technology in Developing Countries is noticeably slower. This is due to a number of factors including: wealth, education, the infrastructure that allows broadband access, governmental priorities, and governmental policies regarding freedom of expression. One way that many people in developing countries are accessing the internet is through cell phones and smart phones. Companies will be wise to ensure that their company web pages and online stores are well designed for mobile technology. Developing countries offer rich and fertile markets that U.S. companies are eager to access but it is important to consider web access in these countries and the methods for web access that are widely available.
Developing for mobile devices is crucial but so is creating content that is relevant to the population. Teaching coding to students will allow for web content that is relevant and in the language of the intended audience. Language barriers exist and will continue to. If there is a lack of relevant content for those living in developing countries, diffusion is likely to continue at a slow pace. However, if some in those countries learn basic HTML and can create content in that country’s language, the internet’s appeal increases greatly. I found this article from Mashable, Why the Web is Useless in Developing Countries- And How to Fix It, to be particularly enlightening.